• Graphic with paper textured background and red text, 'WHAT'S NEW,' with smaller black handwriting text, 'Now in-store and online at Charlie's,' with an arrow pointing to a gray hoodie with chenille decoration 'THE UNIVERSITY OF SOUTH DAKOTA,' and a red Nike crew with black and white script 'Yotes.'
    Graphic with paper textured background and red text, 'WHAT'S NEW,' with smaller black handwriting text, 'Now in-store and online at Charlie's,' with an arrow pointing to a gray hoodie with chenille decoration 'THE UNIVERSITY OF SOUTH DAKOTA,' and a red Nike crew with black and white script 'Yotes.'
  • Image of phone showing rewards account and another phone behind showing Charlie's website. Red Text below, 'JOIN OUR REWARDS PROGRAM.'
    Image of phone showing rewards account and another phone behind showing Charlie's website. Red Text to the right, 'JOIN OUR REWARDS PROGRAM.'
  • Image young woman in a black USD tee standing outside the library on campus and a red graphic that says, 'You're Giving Back! Purchases at Charlie's support USD student scholarships. Thank you!'
    Image three students walking on campus and a red graphic that says, 'You're Giving Back! Purchases at Charlie's support USD student scholarships. Thank you!'

Shop the Military Collection

Black long-sleeve tee with tan design - a pentagon shape with American flag and text 'YOTES HONORING OUR HEROES' inside the shape across chest and "U.S. ARMY' on upper left chest, 'UNAFRAID' on left sleeve.
2025 Military Black Long-Sleeve Tee $35.99
Black Adidas hoodie with U.S. Army logo patch on upper left chest, tan pentagon shaped with U.S. flag and text 'YOTES HONORING OUR HEROES' inside it on chest, and the word 'UNAFRAID' running down the right sleeve.
2025 Adidas Military Appreciation Hoodie $69.99
Khaki mesh trucker hat with South Dakota Coyotes
Khaki Mesh Back Trucker Hat South Dakota $27.99
Red and white American flag with SD paw logo
South Dakota Coyotes Patriotic USD Flag $59.99
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Shop Game Day Essentials

Red SD logo and paw print waterless face tattoos
Waterless Gameday Face Tattoos $3.99
Clear tote bag with SD paw
Clear Tote Bag SD Coyotes $16.99
Red flag with SD logo and white South Dakota Coyotes lettering
Red USD Letter Flag $28.99
Red, White, and Black Small Nike Football
Red, White, and Black Small Nike Football $14.99
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Shop the Sungmanitu Collection

Black crew with red and white text, 'Sungmanitu' across chest.
Native American Heritage Game Black Crew $39.99
Gray Adidas long-sleeve with black Adidas logo on chest and black and red 'Sungmanitu' below with SD Paw logo.
Native American Heritage Game Gray Long-Sleeve Football Tee $39.99
Black hoodie with red 'Sungmanitu' across chest.
Native American Heritage Game Black Hoodie $49.99
Side view of white mini football helmet with word 'Sungmanitu' on the side and a red stripe with Native American symbols on the top.
Native American Heritage Game Mini Helmet $50.99
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Our Stores

CAMPUS

414 E. Clark Street

Vermillion, SD 57069

(605) 658-3800


DOWNTOWN

2 E. Main Street

Vermillion, SD 57069

(605) 658-2200

Our Stores

CAMPUS

414 E. Clark Street

Vermillion, SD 57069

(605) 658-3800


DOWNTOWN

2 E. Main Street

Vermillion, SD 57069

(605) 658-2200